#76: Gamifying Environmental Action with NIU Planet – Jose Pere

How can we better encourage individuals to take environmental action? Energy Superhero Jose Pere, CEO and co-founder of NIU Planet, might have the solution. Jose, hailing from a nature-rich upbringing in Ecuador, has channeled his environmental passion into creating an app that makes conservation efforts both engaging and rewarding. In this episode, Jose explains how his company is leveraging the power of gamification and community involvement to create change.